Having a beautiful looking website is great, but if new customers cannot find it it, you could be missing out on a lot of potential business.
What is SEO?
Google’s search algorithm is very complex and constantly changing each year to improve the relevancy of the results to the searcher. It is based on formulas that generate millions of results and then orders them by relevance.
SEO, or search engine optimisation is where we implement a strategy to increase search engine rankings which ultimately means more potential customers to your website. We make sure it is optimised correctly to follow the current Google guidelines by using a number of techniques so your website achieves a high search ranking.
SEO should always be something you consider whether you are local business trading solely in Lytham St. Annes, or a worldwide company with multiple premises.
We have ranked 1000’s of keywords from local business terms to national keywords so whatever keyword it is you are looking to gain traffic from, we can help.
For businesses looking for a one time payment, full internet marketing package where we look to give you a fully optimised internet presence, aiming at the best keywords for your business and leaving you in a much more educated position on SEO for you business going forward with no ongoing monthly fee, please see this page.
Why should I invest in SEO?
If you have watched our video you will have seen that 65% of searchers only click on the top 3 results, on top of that 90% of searchers do not look past page 1. With these statistics it is obvious that the higher your website ranks in the search results, the more potential customers see it.
If you sell products, or provide a service to businesses or people in your local area then the SEO process is slightly different to that of a purely web based business.
You have probably noticed that if you search for a term such as “plumber Blackpool”, above the main organic search results comes a picture of a map and typically 3 businesses. This is Google Places showing the “Google My Business” listings for that particular location and sector. We can help you setup and optimise your Google My Business listing too.
How long does it take?
This depends on a number of factors, the main ones being:
• How competitive your business sector is
• How competitive your area is if it is a location based search
• How well optimised your site is before we start.
It’s not an instant process and it can take time for Google to pick up the changes. On average by month 3-4 you should be seeing a big improvement and on where your website is ranked
We only use safe techniques (white-hat) to gain backlinks, we don’t use things like automated software to create them as doing so will most likely end up with you getting penalised by Google at some point. Backlinks are a key part of SEO as Google see’s these backlinks from other sites effectively like a recommendation so gaining these is is very important.