What is Local SEO and Why is it Different?

If you sell products, or provide a service to businesses or people in your local area then the SEO process is slightly different to that of a purely web based business.

You have probably noticed that if you search for a term such as “plumber Blackpool”, above the main organic search results comes a picture of a map and typically 3 businesses. This is Google Places showing the “Google My Business” listings for that particular location and sector.

For a local business getting into this top 3 is very important as this sits higher than the organic search results, it also contains the click to call and click for directions which are particularly useful when the person searching is on a mobile phone. According to Google, more than 100 million people use Google Maps each month from their mobile phones to locate local businesses online.

We will set your “Google My Business” listing up or check that your current listing is set up correctly and then as well as our standard SEO work, we will also perform Local SEO specific techniques to push your business up the Google Places ranks.