What is Retargeting?
Retargeting is a fairly new concept. It is a form of online advertising that allows you to retarget customers who have been on your website before. Typically only 2% of traffic converts into a sale at the first visit and people who have been retargeted are 70% more likely to make a purchase so this can be a very power way of advertising.
Put simply, the way it works is if somebody has been on your site, via adverts we can specifically target those people so they don’t forget your website and can also be made aware of special offers you have on. It can be as granular as showing them adverts specifically linked to the pages on your site that they visited.
By specifically targetting people who have been on your site before, the conversion rate when compared to targetting a keyword increases dramatically and the cost you pay for that click can be a lot less.
For more information about how retargetting customers can help your business get in touch with us via the form below.